From the MTV archives: The J to the Z of Jay-Z

“I went to every single record label, and they was like, ‘This guy is terrible. He’s nothing,’ ” Jay told MTV News prior to the release of The Blueprint in 2001. “I had to put [Reasonable Doubt] out myself, because nobody would sign me.”

That was back in 1996, when Roc-A-Fella records was born, not out of entrepreneurial expansion but, as Hova made clear, out of necessity. “I would press up singles and go to the record stores myself, collect $100, $200, come back, give them some more records,” he recalled. “It started like that.”

Via: MTV