Talib Kweli, Mos Def, Jay Electronica, Bun B, The Game, Wesley Snipes and Juelz Santana have one thing in common; they have all donned a Good Wood piece. Designer, Kerri O’Connell, proudly brings nostalgic and iconic concepts to life, through her Good Wood accessories line.

The different experiences that Kerri has accumulated, serves as an ideal foundation for Good Wood. She started her artistic educational career at High School of Art and Design and went on to Fashion Institute of Technology, where she studied Illustration and Graphic Design. Her professional career saw her as a freelance graphic designer, which landed her at Sanrio’s Hello Kitty licensing department.

O’Connell’s process is simplistic at best, and it has proven to be a winning fomular. Early Good Wood pieces had a more personal touch, as they were hand carved by Kerri, turning out excellently finished products that won the hearts of many. This allowed for an organic growth and has made Good Wood what it is today, a copulation of cultural concepts and customizations.

As for the future of the Good Wood brand, Kerri is exploring designs and techniques for more elaborate 3D pieces as opposed to her regular 2D engraving style. Going beyond jewelry, she’s also working on fabricating wooden glasses frames and home good items such as: cutting boards, ash trays, coasters and signage.

Heads up: The @GoodWoodNY ‘black’ jesus piece will be available on April 14th at Midnight EST.