Hopefully you’re familiar with this face staring DEAD at you as you read this post because if you’re not, he’s secretly placing a curse on all of your hip-hop aspirations. Currently residing as the President of Urban Music over at Jive Records/Zomba Label Group and CEO of ByStorm Entertainment (which manages J.Cole and Miguel), Mark Pitts has seen it all.

From discovering and managing the late great Christopher Wallace to orchestrating the Nas and Jay-Z “Friends Again” campaign, you might say Pitts knows what he’s doing. ┬áBut with all the success, a couple of bumps along the way are bound to surface. And according to Pitts, those bumps were making it hard to manage anyone in hip-hop, ever. That is, until J.Cole gave him life again. In this months issue of VIBE Magazine, coincidentally Usher graces the cover…another artist Pitts has worked extremely close with, Bonsu Thompson gets the scoop Pitts’ perspective on managing in hip-hop again.

I was going to stop managing hip-hop. I’d been through so much, from Big to Shyne to Nas. But J.Cole brought me back. It wasn’t just how he was an artist. Seeing where his head was at was a pleasure; it made me want to take him to another level.

This month’s VIBE Magazine is currently on newsstands in NYC.