Bringing in the newest season with a bang, the Popular Demand Holiday 2012 lookbook video features appearances from Clyde Carson, Problem, Skeme, Roach Gigz, Ty Dolla $ign, Freddie Gibbs, Tory Lanez as well as several others. I know most of you haven’t showered since summer ended and need a fresh look, so head over to the Popular Demand shop and see what all the noise is about.