Macklemore & Ryan Lewis present us with the newest visuals off their now certified gold selling album The Heist. After the break, I suggest checking out Ryan Lewis’ thoughts on the video.

Note from Ryan Lewis:

It seems like when a music video comes out, the title that receives all of the credit and travels with a film is that of the director. It’s as though the director is the “artist” or “creator” of the music video, when in reality a music video is first a written treatment, produced (putting together ingredients like actors and locations), shot and directed, cut on the editing board and finally color graded. The music might be fine tuned and scored specifically for that film. There are so many variables that are completely equal if not sometimes more complicated than directing, it’s a shame that so much credit comes down to whoever fulfills that position. A director wouldn’t have shit to direct without a producer. A producer would have nothing to produce without a writer, and so forth.

For our team, I think it’s even more complicated because roles tend to cross over. We simply don’t work within the conventional hierarchy of the film industry (director, producer, etc.) Sure, people have concrete pre-defined roles based on their expertise, but our team has the remarkable ability to wear multiple hats. Can’t Hold Us was a video that showcased this well.

After three months of shooting, finally getting to those last few frames where you reveal the credits, it’s a tense moment. There isn’t exactly a sensible way to do it, if we’re trying to fit people into classic film roles. It leads me to the point that although we do our best to give people titles, this was a video fully created by seven individuals at the forefront. Take any of those people out of the equation, you’d be watching a very different video. I write this in hopes that you don’t fall under the illusion that one person creates a music video, particularly at the Macklemore camp. We are constantly challenging and enhancing each another’s ideas and I take pride in believing that’s the reason we make great videos. – Ryan Lewis

Music Video:

Written By
Ben Haggerty
Ryan Lewis
Tricia Davis

Directed By
Ryan Lewis
Jason Koenig
Jon Jon Augustavo

Produced By
Tricia Davis
Honna Kimmerer
Jenny Koenig

Ben Haggerty
Ryan Lewis
Ray Dalton
Owuor Arunga
Da Kadu Brown

Director of Photography
Jason Koenig
Ryan Lewis
Mego Lin

Stedicam Operators
Chris Duerkopp
Rhys Duncan
Ant Ireland
Alex Kornreich

Production Assistants
Linda SImonsen
Jackie Ganger
Edward Tran
Adam Leeman
Nic Adenau
Johnny Valencia
Ben Campofreda
Seth McDonald
Mitchell Overton
Lei Tao

Editing & Color Grading
Ryan Lewis
Jason Koenig

Post Production Supervisor
Erik Hustad